“Eat fresh.” You hear those words, and you know you are listening to
yet another ad for Subway’s. I don’t suppose there are many people who
are unfamiliar with the chain. And certainly, their “Eat Fresh”
campaign appeals to those who are looking for a more healthful fast food
meal. But just how fresh is “fresh”?
Not very, it seems. Subway’s individual pizzas are frozen. Their
sauces are all pre-made, arriving is huge jars by the bulk. Their lettuce is
pre-shredded and packed in plastic bags. Their breads arrive frozen, to
be baked on premises. That kind of stretches the truth of ‘fresh-baked”
just a bit. Their bacon is pre-cooked, microwaveable actually. The meats are
processed. Eggs? Well, when Subway’s first introduced its breakfast
menu, the eggs WERE fresh, and they were cooked when you ordered. In a
little pan, set up on an electric burner. But that proved to be neither
cost-effective nor time-effective, so now they use frozen egg patties.
Don’t get me wrong. I eat Subway’s. I even like it, but should it REALLY be considered EATING FRESH?